Fashion Games Performance in Ukraine, Q3 2024

During the third quarter of 2024, the fashion games category in Ukraine showcased diverse trends across the top five applications on a unified platform, according to Sensor Tower data. These insights reveal varying trajectories in terms of weekly downloads, revenue, and active users.

Project Makeover from Magic Tavern, Inc. saw its weekly revenue rise steadily, peaking at approximately $10.1K in early September. However, its weekly downloads experienced a decline from about 5.6K at the start of July to around 3.2K by the end of September. Despite this, weekly active users remained relatively stable, fluctuating between 39.3K and 53.7K throughout the quarter.

Avatar Life - love & bit gacha by 101XP LIMITED exhibited a consistent weekly revenue, generally hovering around the $2.4K to $3.4K range. The downloads reached a peak of about 2.9K in late July, while weekly active users showed an increase, peaking at 12.5K by the end of July, before stabilizing around 10.4K towards the end of the quarter.

SuitU: Fashion Avatar Dress UP from Libii HK Limited maintained a relatively steady weekly revenue, with notable peaks at $2.3K in early August. Downloads remained modest, averaging around 500 to 700 per week, while active users showed a slight increase, peaking at 7.5K in late August.

SUITSME: Dress Up Fashion Game by ZIRAFIT LIMITED recorded a gradual decline in weekly revenue, starting at $1K and dipping to $805 by late September. Downloads decreased significantly from about 2K in early July to just over 600 by the end of September. The active user base also showed a downward trend, starting from 6.5K and decreasing to about 4.9K.

Life Makeover from Archosaur Games saw its weekly revenue fluctuate, reaching a high of $1.6K in late August. Downloads were relatively low, peaking at 369 in mid-August. However, weekly active users showed some variability, reaching a peak of 4.7K in mid-August before settling around 4K by the end of September.

For more insights into the performance of these and other applications, visit Sensor Tower.